PRODUCT, STRATEGY, MARKETING, & OPERATIONS LEADER
Highly successful and skilled product innovator with extensive product and leadership experience.
I have had the tremendous good fortune during my career to develop a deep and diverse set of skills and expertise from business strategy and operations, to product management, sales, and marketing; for hardware, software and service solutions; in technology, retail, digital marketing, and automotive market segments. I have contributed as an individual and as a collaborative, mentoring, results driven executive leader.
It has been my honor to work with several industry leading organizations, to define, lead, build, and collaborate on several innovative, industry defining solutions. I helped Apple bring to market several iconic desktop, portable, peripheral, and software solutions such as Airport, the first consumer Wi-Fi solution, and iTunes. I lead IBM’s introduction the industry’s first 64-bit desktop processor and helped them achieve near 100% market share in the custom game console processor market. I built and led product organizations transforming two software companies as they sought to innovate, grow, and lead their respective industries. I am equally proud of many of the people I have mentored and developed as the innovative solutions I have brought to market.
My guiding principals have helped me establish repeatable processes to make informed, data-based and research-based decisions that improve prioritization, efficiency, quality, sales revenue and profit margins, optimize resource utilization, with the ultimate goal of generating, retaining, and growing, loyal client fans by exceeding their expectations.
As an influential leader, I partner with executive teams, boards, and stakeholders at all levels, to both focus on the big picture, and the devil in the details. I cut through complexity, to build and execute strategies for growth.
@ Apple
@ IBM
@ Dealer.com
@ MyWebGrocer
@ OVR Technology
Business Development & Technology Licensing Officer, UVM Innovations
UVM Innovations is The University of Vermont's Technology Transfer and Commercialization Office.
VICE PRESIDENT, PRODUCT & MARKETING
OVR is an early-stage technology startup whose mission is to advance the human experience through the combination of the art and science of olfaction and cutting-edge technology.
FOUNDER & MANAGING DIRECTOR
Strategic business and project-based consultation. Assisting growth stage and startup companies define and execute strategic growth initiatives across the following disciplines:
VICE PRESIDENT, PRODUCTS
Hired to establish the Product Division for the market leading retail grocery e-commerce and digital marketing software manufacture. Managed product development from conceptualization through launch of four business lines comprised of multiple products: An e-commerce retail focused platform, a CPG focused advertising and digital marketing product line, customized professional services, and analytics & data based solutions.
SENIOR MANAGER, ENTERPRISE PORTFOLIO
In 2014, Dealer.com was acquired by Dealertrack Technologies. As a part of the integration team, my role was to manage the integration and the $1B+ Enterprise-wide product portfolio and roadmap strategy. I Identified how best to align resources and development projects, and eliminate redundancies of product and product lines, toward the goal of an easier to use, more powerful, integrated dealership software platform.
DIRECTOR, PRODUCT MARKETING (2014 - 2015)
Formalized Product Management function at Dealer.com, the automotive dealership digital marketing and software tool leader. Responsible for go-to-market, product communications and sales collateral development.
DIRECTOR, LEARNING SOLUTIONS (2013 - 2014)
Tasked with improving sales through better training of staff company-wide to communicate a clear product message regardless of their role in the company. Led the unification of the internal facing skill development, and external facing product training teams, into a single company-wide Learning Solutions team.
DIRECTOR, PRODUCT MANAGEMENT (2009-2013)
Established and developed the Product Management discipline, framework and processes at Dealer.com. Responsible for the development, communication, and execution strategies across Dealer.com’s Digital Marketing (Website & Advertising) and Managed Services product offerings.
SENIOR REGIONAL MANAGER, EASTERN ENTERPRISE SALES ENGINEERING (2007 - 2009)
Managed technical pre-sales team for Eastern US Enterprise market place while maintaining important relationships with multiple Fortune 1000 clients.
ADDITIONAL APPLE ROLES (1986 - 2001)
SENIOR PROGRAM MANAGER (2004 - 2007)
Developed and drove strategies for IBM’s “Power Everywhere™” and Power.org™ initiatives.
SENIOR BRAND MANAGER (2003 - 2004)
Responsible for creating product and brand strategies for IBM’s PowerPC® microprocessor offerings. Represented the company at several industry events and conferences.
SENIOR PRODUCT LINE MANAGER (2001 - 2003)
Managed high-performance and integrated PowerPC processor product lines.
SENIOR REGIONAL MANAGER (2007 - 2009)
PRODUCT MANAGER, POWER MACINTOSH™ (1999 – 2001)
Responsible for product definition, worldwide product marketing, product launch,communication materials and collateral, and full lifecycle management of Power Macintosh™ desktop, server and peripheral products.
SENIOR PRODUCT SPECIALIST, CORPORATE BRIEFING CENTER (1996 - 1999)
Hardware Product Line Manager and Team Lead for presenters in Apple’s award winning Corporate Executive Briefing Center.
PRODUCT & TECHNOLOGY SPECIALIST, EASTERN EXECUTIVE BRIEFING CENTER (1993 – 1996)
Delivered customized presentations and demonstrations for enterprise business and education clients.
ADVISORY SYSTEMS ENGINEER, NEW YORK MARKET CENTER (1991 - 1993)
Developed and presented customized seminars, demonstrations and presentation for small, medium and enterprise clients.
SENIOR SYSTEMS ENGINEER, NORTHEAST REGIONAL SALES (1986 - 1991)
Provided pre and post sales support for Apple’s enterprise, education and reseller clients in New York, New Jersey and Connecticut territory.
MENTOR & STRATEGY COACH
(2019 - Present)
LaunchVT provides early-stage acceleration programs, resources and capital for businesses to prep, launch and soar in Vermont. As a Business & Strategy Coach, I counsel and assist entrepreneurs in building and growing their businesses.
CO-FOUNDER & CO-CHAIRMAN
(2020 - Present)
The Burlington Product Management Meetup Group provides a forum for Burlington and Vermont affiliated Product Management executives and aspiring product professionals to network and share ideas.
STRATEGIC ADVISOR & STARTUP COACH
(2020 - 2022)
Package Aware provides security Management and open source & license vulnerability awareness and insights provider. I coached the Package Aware founding team to win the LaunchVT 2020 Accelerator Cohort.
STRATEGIC ADVISOR
(2019 - Present)
BrandGen.io is an early stage digital advertising solution, providing a unique and innovative approach to B2B advertising and targeting. As a Strategic Advisor, I consult with BrandGen's leadership team in product, market, customer acquisition, and general business operations.
PRODUCT MANAGEMENT CONSULTANT
(2017 - 2019)
Image Relay provides a Digital Asset Management SaaS platform.
I helped the Founding, Executive, and Engineering team create and implement a sustainable and scalable product prioritization, feature management, and helped hire and mentor jr. project and product management staff.
BOARD OF ADVISORS
(2006 - 2007)
Small Dog Electronics is a Vermont based Apple reseller. This privately held family owned business established a Board of Advisors to help council the leadership as their business strategies expanded.
BOARD OF DIRECTORS
(2012 - 2017)
Held several volunteer roles with this youth athletics organization including: Board Member, website and communications director, and on-ice coach.
• "Jesse was my prototype for success at Apple. I valued not only his knowledge but his ability to communicate complex ideas and technologies to our customers. Regardless of who he was talking to: C-level executives or IT engineers, he was able to connect and do great business with all of them."
- Michael Wong, Senior Manager, Creative Pro Partnership Management, Apple Inc.
• "Jesse's product marketing and product management skills were central to the strategic growth of our product at MWG. Jesse led a cross-functional team in the launch of MWG's new, retail software solution across two, major enterprise engagements, while simultaneously creating both necessary processes to both manage and prioritize product roadmap features with key customers. Jesse's servant leadership style helped to drive consensus, deepen C-level customer relationships and enable internal teams to produce better results often in the face of tight timelines and/or budgetary constraints."
- Eric Healy, President, MyWebGrocer
• "Jesse is an outstanding innovator. When we were launching Power.Org, Jesse took a very young concept and made it concrete with a multicompany demo that went from nothing right to the IBM Board of Directors. He became a respected leader of a cross company team, leveraging his technology and marketing skills working across a matrix of complex organizations and personalities to overachieve our goals."
- Nigel Beck, Vice President, Systems & Technology Group, IBM
• "Jesse is a very attentive Manager who balances roles and responsibilities well. He is very approachable and not only assists in day-to-day operations, but also helps plan and develop career paths for his employees. Working for Jesse was a pleasure."
- Jennifer Gammons, Systems Engineer, Apple
• "I was part of the management team that recruited Jesse into IBM. Jesse has a tremendous passion for his work and was always a key contributor sought after by his peers and management for his advice and contributions. He is an expert in product strategy, product marketing and sales. He makes a significant difference on every project team he worked upon. His efforts on re branding PowerPC and Power.org were widely viewed as ground breaking by IBM, business partners and the greater Power community. He was chosen to represent our divisions Power product line to the CEO of IBM and the board of directors due do to his in depth knowledge, positive demeanor and vast market knowledge."
- Bill Sloma, Manager Product Management, IBM
• "During my time reporting to Jesse, I felt I was at my optimal performance level. Jesse helped me to create a strategy to support client, employee, and prospect needs. Jesse is motivational while keeping me on track and removing obstacles. Jesse also made me feel like I served a bigger purpose than just myself. I look forward to working with him again."
- Dave Dec, Product Training Specialist, MyWebGrocer
• "Having worked extensively in product marketing and sales organizations, Jesse is excellent at both developing compelling product value propositions and positioning products (selling them) with customers".
- David Barron, Business Development & Licensing Executive, Apple Inc.
• “Jesse's hands-on approach to product management, strategy, leadership, employee and customer commitment gained him the respect of the staff. Jesse leads by example, and many people at MyWebGrocer found his enthusiasm and dedication both inspiring and motivating. He devotes a lot of analytical capability and willingness for both his personal & employee professional development. Jesse provided outstanding measurable results for MyWebGrocer. He had the vision to see the benefits of the product and the passion to execute. The success achieved in his job required extensive knowledge and dedication. He is an excellent manager, and I would have no hesitation in working with Jesse once again in the future.”
- Viktor Jagar, Director Media Solutions, MyWebGrocer
• "Jesse brings flair to everything he does. As a Product Line, Brand and Program Manager, he provided leadership across diverse technical and marketing teams in the execution of complex projects. He combined excellent market insight with a strong grasp of the technical to develop clear strategies for product launches and customer engagements for a large number of IBM products. His approach is always collaborative, while maintaining a strong focus on execution."
- Mike West, Multi-Media Architect, IBM
• "Jesse excelled at every aspect of his position, whether dealing with Apple executives of all levels, product line managers from engineering or product marketing, field sales or worldwide customers from all levels of enterprise and education accounts. Jesse excelled at providing valuable direction for what should be done to address customer needs and product strategy for the next generation of products and technologies. Jesse is always first to help his co-workers, whether directly related to his position or not. Jesse's expertise was sought out by all levels of Apple's organization, especially Product Marketing, where Jesse always knew the top customer issues, or Engineers in Apple's field sales force, who looked at Jesse as the ultimate go-to guy for technical information on all hardware products."
- John Parenica, Apple World-Wide Executive Briefing Center
• "Jesse is an outstanding person to work with. He has deep technical knowledge, an innate understanding of the commercial impact of technology and the ability to build strong relationships. I was always impressed with Jesse's determination to drive projects to the end sometimes in the face of overwhelming odds. Above all he makes a workplace a happy environment where all are driven to succeed."
- David Baker, Apple Product Marketing
• "During the time I reported to Jesse, he was instrumental in helping me better leverage resources, improve my time management, and take on new challenges. His management style is focused and supportive in that he asks probing questions, provides followup assistance, and makes insightful recommendations."
- Reed Richards, Systems Engineer, Apple, Inc.
• "I was fortunate to work with Jesse on the planning and execution of the Power Architecture Developer Conference. I was impressed with his ability to take the lead and sift through a diverse collection of voices to find common ground and advance the ball – all with a sense of calm and humor. I also admired his willingness to roll up his sleeves to achieve the overall goal of the program while keeping his eye on the bottom line. It was a true pleasure to work with him and I congratulate any company or group astute enough to bring him on board."
- Lovdy Hamm Grossman, Principal, Peloton Conference & Event Planning
• "Jesse was a regular to our location where he interacted and gained the friendship of many of the members of the team. He would offer constructive feedback on our goods and services and took an interest in our operations. Jesse's extensive experience in our industry was helpful to our personnel and he was always accessible for whatever and wherever he could offer assistance-regardless of task. Jesse provides that stable focus with long range thinking that benefits organizations."
- Hanna Parfitt, Creative Services, Brand Marketing & Design
• "Jesse and I worked together in HW Product Marketing when he was the Desktop Product Manager. Jesse has always been well respected and a smart individual - bringing product management and engineering skills to bear on the products he worked on. He adds tremendous value to whatever group he works for."
- Fritz Ogden, Marketing Manager, Pro Applications, Apple, Inc.
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